“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.

Digital or ‘virtual’ currencies pose significant challenges for government, financial and legal institutions because of their non-physical nature and their relative anonymity to physical currency. These attributes make this form of exchange extremely volatile and, at the same time, attractive to criminals. Many countries around the world have, therefore issued warnings against the use of digital currencies and have enacted laws to regulate and in some cases, restrict their use among members under their respective jurisdictions. Digital Currency: An International Legal and Regulatory Compliance Guide serves as a primer for both general and specialized readers, as well as business law and e-commerce teachers and students, to recognize and understand the extensive network of laws and regulations already in place around the world which have a profound impact on the creation, distribution and use of digital currency and blockchain technology. The book is also a compliance guide assisting legal practitioners in the fields of business, law, and technology to develop, implement, manage, and maintain strategies, policies, practices, and procedures to ensure that their activities involving digital currency and blockchain technology comply with a complex set of legal requirements in several jurisdictions. The book addresses both the complex set of existing laws that have a profound impact on digital currencies and blockchain technology, and the emerging new legal requirements directed specifically towards digital currency. Readers will understand the broad implications of laws and regulations on digital currency and blockchain development and its use, and will also be equipped with the knowledge to incorporate these effectively into their professional and personal endeavors. This entails maximizing the value of digital currency and blockchain technology while also minimizing their risk of adverse legal consequences. Additionally, policymakers seeking to enforce current legislations or wishing to draft appropriate new regulations in the digital currency and blockchain economy will also benefit from the information provided in this book.

Researchers involved in product development are expected to create a final product which is market ready. For products developed through a partnership between universities and commercial organizations, the technology transfer process is a fundamental bringing the final product into the market. One aspect of this process is the concept of intellectual property – the right of ownership to innovative ideas that drive product development. Ideas, being intangible, are distinct from products and these can be patented to control their commercial usage. This manual is a primer on intellectual property regulation and technology transfer between university and industrial organizations. This book is concise reference for students, researchers, professors and anyone who is creating or developing products and learning the basics of the technology transfer process. The book also serves as a resource for technicians who want to learn more about how ideas are commercialized and protected in markets.

The internet represents a rapidly evolving set of technologies which is central to the development of a modern economy. Internet Economics: Models, Mechanisms and Management integrates knowledge about internet service design with economic modelling principles (pricing, cost and service models). Chapters highlight specific applications of the internet such as service provisioning, cloud computing, commerce, business security, network externalities, social media and more recent developments such as the Internet of Things (IoT), the industrial internet, data analytics and the use of big data to bring value to commercial ventures. Therefore, readers will have a conceptual and practical framework for understanding the economics of internet infrastructure and service delivery.

Publications on non profit management reflect three main trends. Some books describe the nonprofit experience in different countries focusing on how these experiences reflect the case of a particular organization in its specific cultural context. These case studies provide an interesting, but not representative, documentation of the issues to be discussed. On the opposite end, other books introduce theoretical approaches and conceptual models that investigate the emergence of the nonprofit phenomenon in a comparative way. Finally, some other books focus on developing the understanding and provide the guidelines on specific themes e.g. accountability, change, marketing etc. Learning Why and How, in contrast to the above, accounts for a comprehensive view of the organizational complexity of management in the nonprofit sector. This e-book provides a systemic view of nonprofit organizations linking micro and macro level aspects of management. It combines sociological, organizational and psychological elements of organization studies and provides an in-depth understanding of various issues and dilemmas among readers, students and executives of nonprofit organizations and civil society.

Many studies on environmental and business sustainability have been conducted over the last couple of decades. These studies demonstrate that the concept of sustainability management can be applied to several industries. Consumers around the globe are increasingly interested in sustainable consumption and they turn their attention into sustainable products, thus, campaigning for banning companies and supply chains that do not operate under sustainable ethos. Markets, Business and Sustainability is a collection of selected reports that examine business sustainability, market sustainability and supply chain sustainability in a variety of contexts and using diverse methodologies. This reference work emphasizes the profound impact of sustainability management on markets and business. Readers are presented with critical analyses on different dimensions of sustainability. This book covers the applications of sustainable management techniques in construction, city logistics and the food industry. Sustainability management practitioners, consumers, as well as students and academics can enrich their understanding about the business dimension of sustainability and also find references of available literature on the subject. The information presented in this reference is also helpful to senior business leaders seeking to create a vision, mission and strategy for their companies in order to create sustainable value, and an organizational culture of sustainability.

This eBook presents two case studies of two organizations operating in Lebanon. The author has examined the organizational management practices of these two companies and then proposed solutions for each identified problem. The case studies represent an electromechanical company working in the construction field and a retail company that sells different product lines. This handbook is suitable for readers who are familiar with concepts in organizational management and development. Engineers working in the construction field may also find this book helpful in improving their managerial expertise and for understanding the way different departments within a company work together.

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible success of Selling Blue Elephants. In other words, the book is just slightly ahead of a sea change in consumer research, and may be one of the 'tipping points'. (Coincidentally, Malcolm Gladwell, the bestselling author, is a great admirer of Dr. Moskowitz)

<p> In a constantly changing economic environment, higher education institutions need to adapt in order to be relevant to their stakeholders and the society. The unpredictable landscape also demands a fresh approach as university presidents are increasingly subject to high resolution and three-dimensional scrutiny. Instead of relying on last century’s old management mindset, university leaders must build institutions that are agile and flexible, which can continuously learn to adapt to the changing environment. Redefining University Leadership for the 21st Century is a treatise on the challenges universities face in current times. Readers will understand, in three parts, the heart of what makes a great university. </p> <p> The initial part of the book covers the market failures and the management practices that have led to the erosion of confidence in universities among stakeholders. The authors examine the consequences of market failures caused by the marketization of higher education: an oversupply of graduates, student dissatisfaction, mismatch between qualifications and needed skills, student disillusionment, and the diminishing return on investments by students and their families. </p> <p> Next, authors offer concrete advice on how universities can future-proof university graduates in this fast-changing world of the fourth industrial revolution and artificial intelligence. The authors also provide valuable strategies to help university leaders to lead effectively in this uncertain world with a concluding case study on the University of Hong Kong. </p> <p> With its clear, logical and concise presentation, Redefining University Leadership for the 21st Century is a must-read for anyone who leads, works or studies in a university, or is interested in current trends in the higher education sector. </p>

The global environmental crisis is a hot issue worldwide which drives discussions among business and social communities aimed at addressing environmental problems. Research on Corporate Environmental Responsibility in China is a survey of how some enterprises in China manage their corporate social and economic responsibilities. The survey is an important reference point for enterprises that wish to maintain sustainable development, for the government to control environmental deterioration, and for the public to maintain a society in harmony with the surrounding environment. The survey is guided by principles of system and dialectical science (SDS). It helps the reader to study Corporate Environmental Responsibility (CER) in a more comprehensive and dynamic manner using the basic concepts of systemic and spatiotemporal concepts. Key Features: - Presents a unique perspective of Chinese academics for the local region - Presents an analysis of the element, structure and function of CER in China. - Focuses on the systematic method and makes empirical analysis of CER in 30 Chinese enterprises. - Puts forward suggestions for CER improvement in the region. - Features research methodology based on historical analysis, comparative analysis and empirical analysis. This reference serves as a useful guide for business managers, government officials and other stakeholders in China seeking to regulate their environmental policies. Business school teachers and students, will also benefit from the findings presented by the study.