“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.

This eBook presents recent case studies on firms and their strategy employed in specific scenarios and industries. Readers will find, in this volume, an analysis of oligopolistic industries done by using various economic models. These models attempt to explain changes to the competitive environment owing to strategic firm behavior, that is, on the assumption that firms are able to compete effectively and advantageously against rivals through applying strategic initiatives. This eBook investigates the behavior of profit-maximizing firms as well as labor-managed, state-owned and joint-stock firms. Fifteen chapters present empirical or theoretical findings, and develop the economic analysis of firm behavior.

This is the second volume of the book series featuring empirical research conducted on business decision making policies of oligopolistic organizations. This volume brings together 11 chapters that cover economic and mathematical models to illustrate strategic decision making among different organizations. Topics covered in this volume include, the theory of firm behavior, the Bertrand model of an incumbent and a potential industrial entrant, strategic interactions in vertically related industries, financial losses of enterprises caused by breaks of information security systems and the association of certain funding choices with efficiency in small medium enterprises. Thus the volume encompasses a fresh collection of works on firm behavior and industrial economics.

This volume of the series features 14 chapters covering theoretical and empirical research on strategic decision making of monopolistic and oligopolistic organizations. Topics covered in this volume include strategic behavior of different types of firms, identifying insiders in organizations, the relationship of employees’ green behavior with environmental sustainability, the relationship between firm size and export-intensities of manufacturing firms in India in a discriminating oligopoly model, and how industrial economics modeling can be particularly useful to analyze development issues in a context of food safety regulations. This volume is suitable for academics, students and professionals studying firm behavior in the fields of economics, business administration, policymaking and engineering.

Researchers involved in product development are expected to create a final product which is market ready. For products developed through a partnership between universities and commercial organizations, the technology transfer process is a fundamental bringing the final product into the market. One aspect of this process is the concept of intellectual property – the right of ownership to innovative ideas that drive product development. Ideas, being intangible, are distinct from products and these can be patented to control their commercial usage. This manual is a primer on intellectual property regulation and technology transfer between university and industrial organizations. This book is concise reference for students, researchers, professors and anyone who is creating or developing products and learning the basics of the technology transfer process. The book also serves as a resource for technicians who want to learn more about how ideas are commercialized and protected in markets.

The internet represents a rapidly evolving set of technologies which is central to the development of a modern economy. Internet Economics: Models, Mechanisms and Management integrates knowledge about internet service design with economic modelling principles (pricing, cost and service models). Chapters highlight specific applications of the internet such as service provisioning, cloud computing, commerce, business security, network externalities, social media and more recent developments such as the Internet of Things (IoT), the industrial internet, data analytics and the use of big data to bring value to commercial ventures. Therefore, readers will have a conceptual and practical framework for understanding the economics of internet infrastructure and service delivery.

Publications on non profit management reflect three main trends. Some books describe the nonprofit experience in different countries focusing on how these experiences reflect the case of a particular organization in its specific cultural context. These case studies provide an interesting, but not representative, documentation of the issues to be discussed. On the opposite end, other books introduce theoretical approaches and conceptual models that investigate the emergence of the nonprofit phenomenon in a comparative way. Finally, some other books focus on developing the understanding and provide the guidelines on specific themes e.g. accountability, change, marketing etc. Learning Why and How, in contrast to the above, accounts for a comprehensive view of the organizational complexity of management in the nonprofit sector. This e-book provides a systemic view of nonprofit organizations linking micro and macro level aspects of management. It combines sociological, organizational and psychological elements of organization studies and provides an in-depth understanding of various issues and dilemmas among readers, students and executives of nonprofit organizations and civil society.

Many studies on environmental and business sustainability have been conducted over the last couple of decades. These studies demonstrate that the concept of sustainability management can be applied to several industries. Consumers around the globe are increasingly interested in sustainable consumption and they turn their attention into sustainable products, thus, campaigning for banning companies and supply chains that do not operate under sustainable ethos. Markets, Business and Sustainability is a collection of selected reports that examine business sustainability, market sustainability and supply chain sustainability in a variety of contexts and using diverse methodologies. This reference work emphasizes the profound impact of sustainability management on markets and business. Readers are presented with critical analyses on different dimensions of sustainability. This book covers the applications of sustainable management techniques in construction, city logistics and the food industry. Sustainability management practitioners, consumers, as well as students and academics can enrich their understanding about the business dimension of sustainability and also find references of available literature on the subject. The information presented in this reference is also helpful to senior business leaders seeking to create a vision, mission and strategy for their companies in order to create sustainable value, and an organizational culture of sustainability.

This eBook presents two case studies of two organizations operating in Lebanon. The author has examined the organizational management practices of these two companies and then proposed solutions for each identified problem. The case studies represent an electromechanical company working in the construction field and a retail company that sells different product lines. This handbook is suitable for readers who are familiar with concepts in organizational management and development. Engineers working in the construction field may also find this book helpful in improving their managerial expertise and for understanding the way different departments within a company work together.

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible success of Selling Blue Elephants. In other words, the book is just slightly ahead of a sea change in consumer research, and may be one of the 'tipping points'. (Coincidentally, Malcolm Gladwell, the bestselling author, is a great admirer of Dr. Moskowitz)