Abstract
This chapter outlines the major challenges presented when conducting a survey with older women from a “total survey error” perspective. The total survey error perspective considers sampling error, coverage error, measurement error and nonresponse error in designing and executing a survey. Noting that multiple surveys are routinely conducted with mature populations for estimation, policy analyses, and program evaluation, the chapter discusses special circumstances that should be taken into account when mature women are in the sample or are the focal population. The chapter provides guidance in avoiding or mitigating error through design and adjustment.
Keywords: Mature women, Research methodology, Survey research.
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