Abstract
To use capacity wisely requires access to information. Information quality must be full and neutral in content and cover alternatives as well as potential risks. The quality of imparted clinical information must be of the highest standard, relevant and pertinent to the individual patient. Regarding risks, specific attention to frequency based upon sound knowledge can be ascertained by using standard methodologies and principles as used in non-clinical risk management situations. Allowance has to be made for patient perception as well as professional's perception in the arena of quality.