Abstract
The influence of strategic planning can be a link or obstacle to the good performance of the company and can be a factor of distinction in the commitment of those who are part of it.
Strategic planning allows diagnosing, analyzing, reflecting, and making collective decisions regarding current tasks and the path that organizations must explore in the future to adapt to the changes and requests imposed by the environment to achieve their viability.
Strategic planning must be understood as a participatory process, which will not solve all uncertainties, but must draw a line of those affected to act accordingly.
Keywords: Behavior, Commitment, Goals, Motivation, Planning, Roles, Satisfaction, Skills, Strategic, SWOT, Work.
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